….and they are quietly influencing our life
In Big Data Technology there is a methodology called k-Nearest Neighbors. It is one of the most basic yet essential classification algorithms in Machine Learning and Predictive analysis.It finds a person (or a person’s habit )that appears similar to another person .It’s more like who’s the most similar on a number of traits ?
You basically look in a huge database,take a person and say “who is the person who looks most similar to the person you picked?”
So one way you might use this is if Amazon’s looking for what books/stuff to recommend.They may find your book-reading doppelganger.So across the whole universe of Amazon customers who’s the person who tends to buy books just like you have bought? Ad then what books has that person recently read and liked that you haven’t read. And that’s sort of how they recommend books to us.
This pattern matching can be used in a lot of other areas as well like healthcare, where you can say, across the entire universe of patients who has symptoms very similar to your’s and what has worked for those people, are basically your health doppelgangers.
It’s a very powerful algorithm and it gets more powerful with more data you have. Because the more data you have the more similar, the more likely you’re going to find someone in that database who’s really ,really similar to you.
It’s not a surprise anymore that algorithms know us substantially more than we might want to reveal, but the constant fear of being watched over is something that we haven’t been able to consume yet. Even more disrupting is realization of the fact that we are no more than just a marketing product for companies who hold all that information about us.
Indeed as Plato observed that objects of thought are more substantial than physical Matter. In this digital era of discontented disconnection just by exhibiting a similar thinking pattern coalition is possible.In-fact this is the ‘Reality’ for now and for many more years to come….